Herdez® Salsa Launches New Web site Showcasing Traditions of Mexico
Phoenix, Az.– (Jan. 12, 2009)—The makers of Herdez® salsa, a brand steeped in the culture and traditions of Mexico, today announced the launch of a new Web site, www.herdeztraditions.com. Riester, a full service brand activist firm, designed the site to mirror the authentic and traditional values of the Herdez brand.
“This new Web site gives people of Mexican descent an opportunity to reconnect with their culture,” said Luis Marconi, Joint Venture Manager of Hormel Foods. “The traditions, recipes and the other components of herdeztraditions.com resonate with the vibrancy of the Mexican cultural heritage and highlight the central and essential role food plays in the Mexican culture.”
With the new Web site, visitors can explore various regions throughout Mexico via an interactive map of the country. When clicking on the region of their choice, the user can view a background on the region and its culture, which includes authentic recipes from the area. Additionally, the site highlights significant holidays in Mexican culture, which offers visitors a historical perspective of the importance of each holiday. This section also includes an appropriate recipe for that holiday tradition.
“The new Herdez Web site brings authentic Mexican traditions to the digital world,” said Alan Perkel, executive director of interactive services for Riester. “Building awareness for its products by providing regional recipes for Web site visitors was a focus during the creation of this new site. The traditions of Mexico are deep rooted in all aspects of its many varied cultures, and the Web site tells those stories by tying the Herdez brand to the land, its people and their many colorful customs.”
For the first time, the makers of Herdez are showcasing an expanded list of its salsa products along with a product locator so consumers can find their favorites at retailers near their home. The site also features Doña María® and Búfalo® products, which are sister brands within the Herdez® family of products.
The evolution of the site follows the Herdez Traditions television campaign, a fully integrated campaign that aired in select Western markets, which can be viewed on the new Web site. “The Herdez brand is about tradition; the site, like the television commercial, was designed to convey that in a colorful and engaging way,” added Carlos.
About Riester
As one of the top marketing firms in the Western United States, Riester offers its clients a complete range of services including; research, brand planning, media planning and buying, broadcast and print ad creation, public relations, government relations and Web marketing. The agency has offices in Los Angeles, Salt Lake City and Phoenix.
Visit us on the web at www.riester.com.
Contact: Christina Borrego, RIESTER, (602) 462-2229 cborrego@riester.com
Teri Morris, RIESTER (602) 462-2265 tmorris@riester.com
About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. For each of the past ten years, Hormel Foods has been named one of “The Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers and foodservice customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit www.hormelfoods.com.
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